By Brian K. Roat
Have you ever known one of those kids who just LOVE aviation: models, magazines, pictures, trading cards, air shows and videos? The kind of kid who would run out the door whenever he heard an airplane flying overhead? Well, I was that kid, and my passion for aviation will still get me out the door if I hear a unique sound in the sky.
I’m excited to take on the role of regional manager and enthusiastic about the challenge to grow the Northern California Aviation and Business Journal, the 11th edition in the family of Airport Journals across the country. I must admit, I may have found my dream job. I get to visit airports all the time, talk to aviation people about aviation and, whenever possible, fly. Can a guy ask for anything more?
The early weeks of this new adventure have proven one thing: the Northern California aviation community is active and vibrant. My first order of business was getting out on a tour throughout the region to visit 35 separate airports. You can see all the locations on a map, but visiting each one of them is another thing. I was able to stick my head in and meet the people who make up what we call “general aviation.”
Our coverage will reach from the Bay Area to Lake Tahoe, extend to include the Reno area, stretch as far south as Bakersfield and extend all the way north to the Oregon border. Within this vast region, we will do our best to cluster content into six areas: the Capital Area, Bay Area, Wine Country, North Valley, Sierra Nevada and Central Valley.
The Northern California Aviation and Business Journal gives us a regional print voice to reflect on historical accomplishments, peer into the future of aviation and meet interesting people doing interesting things. We’ll showcase products and services and highlight businesses, events and activities. We’ll also explore aviation-related issues in our area.
Interaction from our readers is vital. We’re going to strive to create dialogue within our community through interviews, surveys, research and reporting. The NorCal Aviation and Business Journal will be a two-way communication tool to tell the stories that will stimulate and grow our slice of the industry.
If you own an aviation-related business or know of a business our readers should know about, or if you know of a great product or service we should promote to the Northern California aviation community, write me at Brian.Roat@airportjournals.com. I’d also like to hear about regional aviation-related events that aren’t on our calendar of events and hot topics and issues you think we should cover. We welcome press releases, so if you have news regarding your business or an upcoming event, email it to NorCal.News@airportjournals.com.
With your help, we can build the NorCal Aviation and Business Journal into a vibrant community.